Subscribe-to-buy

About Subscribe-to-buy

Plenty of subscription customers grow attached to the bike, sofa or machine they have been paying for each month, and some would buy it outright if anyone asked. In TWICE, turning a running subscription into a sale of that same item takes several manual steps, so most stores never offer it.

GROU.Studio automates the offer. After the first monthly payment the customer gets an email with a single link that always shows today’s price, and a reminder follows seven days before each payment falls due. The price is your current sale price for that item minus everything they have already paid, floored at 20% of the sale price so it never reaches zero. They buy through your normal TWICE checkout.

Nothing changes until the money arrives. Only after payment is the subscription cancelled and the same item moved onto the purchase, which gets its own order — the receipt shows only the purchase, and stock stays correct. And if the customer never buys, the subscription simply carries on. You set the sale price per item or per product type in TWICE and can change it whenever you like.

Two things to settle during setup: TWICE sends its own “order confirmed” and “subscription cancelled” emails, whose wording GROU.Studio adjusts so a buyer reads them as a purchase rather than a cancellation, and the VAT treatment of second-hand goods is a question for your accountant. The first version covers subscriptions; long bookings without one can work the same way with a small addition.